In this framework, we still introduce the 4ps that are the foundation of marketing but we place it in context with current marketing thought that centers around the customer. Principles of marketing 14th edition fourteenth 14th edition on. Thoroughly updated and streamlined,principles of marketingtells the. Armstrong, armstrong, kotler, kotler, kotler, kotler. Comprar libro completo al mejor precio nuevo o segunda mano en casa del libro mexico.
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